After 5 years and much growth, we've decided to update our logo. We wanted to share with you a little behind the scenes of what went into it.
Why THEA Design Co? Do you know where the name THEA comes from? When we started our first business (in 2012) we were called The Happily Ever After. All fairy tales end with "they all lived happily ever after" so our business was geared towards life in that happily ever after. It's a beautiful name, but a mouthful, and as people go to know us, THEA came to be used often as it was shorter. We're still "The Happily Ever After" but use THEA in our branding, since it's more gender neutral, and easier to say/read.
As we were rebranding, we thought about why we do what we do. Ultimately, our goal in business is to glorify God. (Matthew 5:16) So, we have three arrows (representing our three sons) pointing upward. It reminds us to look up and remember the bigger reason for doing what we do.
We also wanted the arrows to look like a tree, which reminds us of Psalm 1:3 where it says,
"He is like a tree
planted by streams of water
that yields its fruit in its season,
and its leaf does not wither.
In all that he does, he prospers."
As one lovely lady said, "Every drop of ink is intentional." I think that sums up not only what has gone into this new logo, but hopefully it can be said of all that we do with THEA Design Co.
Want some of our new THEA shirts? Head over and check them out here.